Economic Insights

See Auto Industry Impacts at the National, State, and Congressional District levels.

Every State is an Auto State

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State Facts

Autos Drive Wisconsin Forward

93,756 Total Auto Jobs in Wisconsin
2.51% is dependent on the Auto Industry for Jobs.
Total Labor Income Annually
Total Car Sales in 2018
Total New Car Sold in 2018

Multi-industry contribution analysis of the economic impact of automotive manufacturing, selling, repairing, renting, and additional maintenance modeled using IMPLAN economic analysis data software, 2018 data year; compiled by Auto Alliance with data provided by IHS Markit, sales figures represent new vehicle registrations between January 1, 2018 - December 31, 2018.

Tax Revenue

Total State Tax revenue
Percent of State Tax Revenue
New Vehicle Sales Taxes
Used Vehicle Sales Taxes
Sales Tax on Auto Parts and Services
Vehicle Use Taxes (Including Gas Taxes), Licenses and Fees
Corporate Profits Tax
State Income Taxes




By Body Style

By Powertrain

The Wisconsin average age of vehicles is 11.52 years.

Figures compiled by Alliance for Automotive Innovation with data provided by IHS Markit as of December 31, 2018.

New Purchases


Vehicles Sold

By Body Style

By Powertrain

$278.3 Million Total Imports
$2.1 Million Total Exports
$36.3 Million Total Imports
$176.5 Thousand Total Exports
Compiled by Alliance for Automotive Innovation with data provided by USA Trade Online, figures represent port activity over the past decade and between January 1, 2018 - December 31, 2018.
Gasoline Stations 3491
Electric Charging Stations 284
Biodiesel Stations 4
Compressed Natural Gas Stations 41
Hydrogen Stations 0
Liquefied Natural Gas Stations 1
Liquefied Petroleum Gas Stations 68


$32,850 Average MSRP Per New Car


$59,305 Median Household Income


$4,942 Median Monthly Household Income


$500 Median Monthly New Car Payment


10.12% Monthly Car Payment As A Percent Of Monthly Income (%)

Commuting to Work

Automakers' Facilities

Ford Motor Company

Location Employees
Twin Cities High Velocity Center Menomonie 22

General Motors

Location Employees
Customer Care & Aftersales -- Parts Distribution Center -- Hudson Hudson 1,032
GM Financial -- Milwaukee Branch Office Brookfield 1,595


Location Employees
Milwaukee Parts Distribution Center Milwaukee 37

Volkswagen Group of America

Location Employees
Parts Distribution Center Wisconsin Pleasant Prairie 37